Strategic SEO Elevates Invoicera's Clicks by 2X

Our strategic SEO campaign propels Invoicera, an online invoicing and billing software, to new heights in digital presence.

Technology Used:
  • Ahref
  • Getsitecontrol
  • Google Ads Transparency
  • Google Analytics
  • Google Keyword Planner
  • Google Tag Manager
  • Hotjar/Microsoft Clarity Heatmaps
  • SE Ranking

Project Type

Invoicera, a leader in providing innovative online invoice management solutions, is dedicated to streamlining billing processes for freelancers, small businesses, and enterprises alike. Recognizing the critical role of digital visibility to reach target audience, it turned to SEO to connect with customers seeking efficient invoicing solutions.

  • Ahref
  • Facebook Ads Library
  • Getsitecontrol
  • Google Ads Transparency
  • Google Analytics
  • Google Keyword Planner
  • Google Tag Manager
  • Hotjar/Microsoft Clarity Heatmaps
  • SE Ranking

Key Challenges

  • Enhancing organic reach in a competitive market.
  • Boosting search engine rankings for critical keywords.
  • Elevating user engagement and increasing product sign-ups.

Proposition & Solution

  • SEO-driven optimization of website content.
  • Execution of a strategic backlinking campaign.
  • Improvement of user experience and site navigation.
  • Comprehensive competitor analysis using tools like AHREF and Screaming Frog.

Our Development Process

  • The Discovery Phase- Initiated with an in-depth market and competitor analysis to identify opportunities for SEO improvement and understand the competitive landscape.
  • The Execution Phase- Implemented optimized website content for better SEO performance, focusing on keywords, site structure, and user experience enhancements.
  • Sprint Base Project Delivery- Adopted a sprint-based approach to systematically address SEO tasks, allowing for agile responses to analytics and market shifts.
  • The Deployment Phase- Rolled out the SEO strategy, including content optimization, backlinking efforts, and technical SEO improvements, ensuring everything was seamlessly integrated and functioning.

Results & Benefits

  • 2X increase in the number of clicks
  • 3.29M total impressions
  • 80+ keywords ranking on page 1
  • 40% increase in sign-ups
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