58% Increase in Organic Social Traffic for Workstatus

Leveraging social media, we magnified Workstatus's market presence, bolstering both engagement and customer acquisition.

Project Type

Workstatus is an emerging player providing workforce management solutions to small, medium, and big enterprises. It aimed to leverage social media to increase brand awareness, drive traffic, and acquire customers.

Key Challenges

  • Building brand awareness in a new market.
  • Engaging a diverse audience of businesses and professionals.
  • Demonstrating the value of their solution in relatable terms.
  • Converting social media engagement into trial sign-ups and subscriptions.

Proposition & Solution

  • Devised a cross-platform social media approach.
  • Utilized success stories and testimonials for authenticity.
  • Initiated targeted advertising with direct calls to action.
  • Employed analytics for insight-driven strategy refinement.

Our Development Process

  • The Discovery Phase- Identified key audience segments and platform preferences.
  • The Execution Phase- Rolled out a bespoke social media plan, weaving in customer stories and smart promotions to light up engagement.
  • Sprint Base Project Delivery-Kept our strategy sharp with quick sprints, adapting to insights and feedback in real time for maximum impact.
  • The Deployment Phase- Launched our full social campaign, dialing up interactions and fine-tuning content to grow Invoicera's community and brand presence.

Results & Benefits

  • 60% increase in brand awareness.
  • 36% increase in engagement rate.
  • 58% increase in organic social traffic.
  • 40% growth in trial sign-ups through social media.
  • Significant improvements in customer acquisition costs.
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